Rank Higher on Google Search Results in 2025 With 10 Easy Steps

If you learn to rank higher on Google, you can increase your organic traffic easily. Billions of online users search for information on Google every day, and being on the top page for your niche can increase your traffic, sales, and the bottom-line revenue. 

In this article, you will learn 10 easy-to-implement techniques that will help you to rank higher on Google in 2025, irrespective of your niche.

The good news is that most of the steps explained here are easy to replicate. And if you read till the end of this blog post, you will learn to,

• Find & use contextual keywords.
• Identify the search intent of the keywords.
• Creating better quality content.
• Optimizing your page for performance. 

As you implement the above steps, your intended audience will be able to find and interact with your website easily.

Even if you follow some of the recommended techniques above, it can boost your Google rankings to a whole new level.

Let’s get started.  

The Basic Ranking Factors of Google You Need to Know Before Content Creation

Think of Google like a librarian. A typical librarian organizes books by subjects and topics, which makes it easier for people to find books. A librarian also attracts the reader’s attention to certain books by creating special displays.

This is exactly the case for Google. Google indexes web pages in terms of relevance against search queries. Pages that fulfil the search intent are ranked on top, with some web pages featured on “Featured Snippets” and “People Also Ask” questions.  

The intent for both Google and a Librarian is to make it easier for people to retrieve the most relevant information. 

But what are these Google ranking factors?

• Content Quality is the most dominant Google ranking factor. If you want to rank higher on Google, pick the keywords with maximum relevancy to your topic and write your content around them to fulfill search intent. 

• Backlinks are another important Google ranking factor. They signal to Google that others value your content, so think of them as a vote of confidence.  

• The speed of your website also matters to Google. A fast-loading website that delivers a good User Experience is highly valued. It can help you get top rankings in SERP results.

That all being said, without further delay, let us learn the secrets of how to rank higher on Google.  

10 Easy Steps to Rank Higher on Google 

To rank higher on Google and other search engines, you must have a basic understanding of what keywords are. Let’s discover effective ways to craft quality content that satisfies your searcher’s intent and attracts Google’s attention. 

1. How to Identify Contextual Keywords?

Every website owner wants the number one position on Google search. But the fact is, websites do not get ranked on Google; web pages do. When a page achieves high rankings on Google, it does so due to its relevancy to the search query. 

So the first and most important step to rank higher on Google is to decide which search queries or keywords you want your page to rank for.

To make it easy, I have attached below a screenshot for you to understand how relevancy matters in the search results.

This screenshot shows the #1 ranking page for the keyword “pros and cons of WordPress plugins”. 

To rank for a search query, you would need to show the search engine that your content is relevant to the search query & your page should cover the main “topic” of the search query too.

But how to choose the right keywords to target?

2. Choosing Rankable Keywords

Depending on the authority of your website, some keywords are nearly impossible to rank for. No matter how much effort you put behind those target keywords, you may never come out as the top result. To avoid this frustration, choose your keywords wisely by picking those that are comparatively easier to rank for till you build authority on that topic. 

The idea here is to find easy-to-rank keywords to rank for through the use of keyword research tools. These tools assign a particular difficulty level to each keyword you search for. These labels usually range from “Very Easy” to “Difficult”.  

So your focus here should be to pick those keywords labelled with “Easy” or “Very Easy”. 

The above screenshot shows the result of the keyword “how to rank higher on Google” with its difficulty on Semrush. 

The simple task here is to pick the keywords with the least difficulty (the ones marked in yellow). Picking easy keywords will not only help you rank better, but it will also gradually enhance the overall authority of your website in your niche. 

This allows you to compete for more difficult keywords in the future.  

3. Picking Keywords with Buyer Intent

If you are selling something on your website, you have to choose those keywords with buying intent.- That’s not true.

Choose keywords based on where in your prospect’s buying journey you are targeting them. If your product is a complex one & the user or buyers need to know about it before making a purchase decision, it’s better to target the informational intent keywords where the user is exploring products or solutions.

Where as a buying intent keywords would target users looking to purchase a solution or a product.

• “Best vacuum cleaner”
• “Buy energy drinks online.”
• “Car dealers near me”

These are just some examples, you may use a keyword research tool like Semrush to see its “intent” label. 

The keywords with commercial or transactional tags signal buying intent. 

4. Should Your Content be Informational, Navigational, or Transactional?

If you are just trying to rank for searches in your niche, regardless of intent, here’s what you do.
Once you have selected the easy-to-rank keywords, it is time to do a bit of research. The objective here is to figure out what kind of content Google is showing for that search query. 

The easiest way to explore search intent is to use Google Incognito. It is the privacy-based version of your Chrome browser. To run Chrome in Incognito mode, you have to

• Press Shift + Command + n (for Mac users)
• Press Ctrl + Shift + n (for Windows and Linux users)

After you have opened Chrome in Incognito mode, the next step is to search for your targeted keyword. 

Are you noticing any patterns in Google results?

Are the top-ranking pages step-by-step tutorials, or are they listicles? Google’s page formatting gives a huge indication of what kind of content would be easier to rank for that search query.

You can also explore the “People Also Ask” questions, which show many keywords (if not all). Scrolling through this section will help you know what people ask regarding the topic you want to create content for.

You must plan accordingly to answer these questions in a structured way. this would ensure better coverage of the topic in your content, which would mean you can now rank for more search queries.

These two are the guaranteed ways to make sure your content satisfies the searchers. 

Up until now, you have targeted your keyword, assessed its difficulty, and looked for the searcher intent. Are you ready for your next move after matching the search intent on your page? 

5. How to Set up Your Differentiation?

If you want to rank higher on Google, you must check out top-ranking pages for the search query, figure out if they are missing something.

The trick here is to enrich your content with information that your competitors are missing. 

To say this in simple terms, you must offer something better or unique in your content than the top-ranking pages. To churn up your creativity, we’ve listed some common flaws found on the top-ranking pages. 

We’ve also shared some ways to exploit each flaw and offer your users something better.   

Explore your competitors to find out exactly where they are lacking. This could be your opportunity to grab users’ attention by giving them something they can’t refuse. 

6. Creating High-Quality Content

If you have come this far, you already know that quality is the #1 ranking factor Google uses.

Now, before starting to write your content, ask yourself what your reader will want to accomplish when he/she complete reading your article. How can you make it easier for them to pay attention to spend time on your content?

Here’s how. 

• If you are into reviewing products, you must convey to your readers that you have used the product itself. This can be done by adding screenshots, photos, and videos of product reviews. Do not just use images from a photoshoot or product library. It is useful in earning credibility from your audience. 

• Experience is another thing that Google highly values. If you want to rank higher on Google, you need to show your experience in your niche. Mention your expertise in your author bio.

• The third-most important thing is accuracy. When giving statistics in your posts, you must cite and link them to the source. This is because Google highly values the four principles of EEAT (Experience, Expertise, Authority, and Trustworthiness).     

Now, it is time to put your attention to optimizing your pages before publishing them. 

7. On-Page Optimization for Better Rankings.

Optimizing your pages is a must because it helps Google understand your content better, leading to better rankings on SERP results. 

In other words, on-page SEO elements signal to Google whether your page’s content matches the searcher’s intent.  When Google discovers your page to be relevant and useful, it is displayed to users.

So, what should you do to optimize your on-page SEO?

Here are some useful on-page SEO techniques to help you get started.

• Proper use of headings and subheadings to structure your content.
• Optimizing URLs.
• Adding contextual internal and external links.
• Using alt tags and captions for images.
  Tip: Creating contextual internal links is a mammoth task if you are doing it manually, try using a AI internal linking tool like Dofollo.ai for better internal & external linking.

8. Fixing Broken Links

The presence of broken links on a website is a natural occurrence, as you create and delete pages over time, but it can lower your rankings in Google search results. 

It creates a poor user experience for your visitors, as people cannot find what they are searching for. 

Having broken links on your site can have several detrimental effects, some of which are.

• Decreased site quality and authority.
• Crawling errors.
• Wasted link authority. 

To fix your broken links, you must follow the steps below.

• Removing dead links.
• Updating URLs for existing pages.
• Redirecting broken pages. 

9. Improving Page Experience 

Page experience is considered one of the most important factors when it comes to Google rankings. It includes technical aspects, such as pagespeed, visual stability, and mobile optimization.

Page experience is largely influenced by the user experience at your site. If your page delivers a seamless browsing experience to your visitors, you will likely see better Google rankings and high user engagement.  

The main factors that go hand-in-hand with your page experience are. 

• Core web vitals
• Mobile-friendliness
• Visual Stability
• Interactiveness

To determine your page’s diagnostics, you must use Google PageSpeed Insights, a free tool that checks your site’s stability, responsiveness, and speed. 

The screenshot above shows a diagnostics report from Google PageSpeed Insights. It takes some technical knowledge to understand and act on the suggestions given by this tool. Rather, we suggest considering installing RabbitLoader, an all-in-one website optimization plugin. 

Whether you use WordPress, Laravel, or Shopify, you can easily rely on RabbitLoader to enhance your page experience and score higher on Google PageSpeed Insights. 

Our tool takes care of all the technical tweaks, such as image optimization, CSS and JavaScript optimization, lazy loading, and caching, to boost your page speed to the green zone.   

10. Contextual Backlinks 

The obvious answer to how to rank higher on Google is by earning more backlinks from trustworthy sites in your niche. But you should remember, you mustn’t acquire backlinks from spammy websites as they can harm your SEO. 

But the really good news here is that if you write quality content, you can certainly attract trusted links. To do this, start by identifying sites that are in your niche and find out who;s ready to link out or open to publishing a guest post by checking their external links on Dofollo.

Once you create a list of prospects who are open to linking out, you can ask for links from them by reaching out to them through email. 

Keep your emails short and punchy, and use your real name. This can help you stand out to them. 

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