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On-Page SEO Vs Technical SEO: Which Is More Important For SEO Optimization
On-page SEO vs Technical SEO: As a website owner, you may wonder what is the difference between them and which one is more effective for SEO optimization.
Both on page SEO and technical SEO are essential for better organic rankings. While on-page SEO mostly focuses on content optimization, technical SEO concentrates on the website’s technical health.
But which one is more effective? After reading this blog, all your confusion between on page SEO and technical SEO will be cleared.
In the world of digital marketing, on-page SEO, off-page SEO, and technical SEO are very common terms. In this blog, we will explain every minor detail of on-page SEO and technical SEO and explain how on-page SEO differs from technical SEO.
We would also find out the most effective ways to improve on-page SEO and technical SEO.
Page Contents
What is On-Page SEO?
On page SEO involves optimizing a website to make it more search-engine friendly. This type of optimization process mainly focuses on content optimization, which includes optimizing title tags, header tags, and others.
In layman’s terms, the main goal of on-page SEO is to help the search engine understand the content of the web page so that it can show your website as a result of related search terms.
The Essential Components Of The On-Page SEO
Here we will mainly focus on the elements included in the on-page SEO:
- Title tag
- Meta description
- Header tags
- Content
- Image
- External links
- Internal links
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How To Write A Proper Title Tag
The title tag provides a title for the web page. The title should be descriptive and relevant to the content. This title tag appears at the top of the webpage and is mainly designed in HTML code. Let’s see how!
To define a title tag you need to add a line of code in the HTML file.
<html>
<head>
<title> On-Page SEO Vs Technical SEO: Which Is More Important For SEO Optimization </title>
</head>
<body>.......</body>
</html>How To Write A Title To Get A Better Click-Through Rate
Providing a proper title tag is essential for your website’s ranking as well as user attraction. It also helps you to get a better click-through rate. To make a title tag efficient, you can follow the below strategies which include:
- Keep your title tag brief and clear. The length needs to be a maximum of 60 characters.
- Make the title tag unique.
- Try to include the target or main keyword in the title tag. For example, if you are writing a blog with the keyword “on page SEO”, in the title this keyword needs to be present in the title tag.
How To Optimize The Meta Description?
A meta description of a page is something that describes the brief summary of the content on the web page. Any search bot such as Google uses meta description for generating snippets. Though meta description is not a direct ranking factor, it is essential for SEO.
Let’s see how to add a meta description in the HTML header.
Syntax:
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<title>the HTML code for adding meta description of a web page</title>
<meta name="description" content="All about meta tags and how to add them to your website.">
<meta name="keywords" content="meta tags, meta description, meta keywords, SEO, search engine optimization">
</head>How to Make your website’s Meta-Description more informative
Like the website’s title tag, an optimized meta description can also improve the search engine ranking and influence the user’s decision to click on a page. Therefore, to increase the Click Through Rate (CTR) of your website, meta description needs to be more efficient.
Let’s explore the strategies to make a meta description more informative:
- Try to make a meta description within 120 characters.
- Make your meta description in active voice
- Include a Call To Action (CTA) in it such as Find out more, click on free, for more information, and others.
How To Optimize The Header Tag?
This part includes a webpage’s heading and subheadings, which can help a search engine easily understand the page’s structure by breaking it into different parts. Six types of header tags are available, such as H1, H2, H3, H4, H5, and H6 where H4, H5, and H6 are less frequently used.
By following the below HTML code, you can easily add the header to a web page.
Syntax:
<!DOCTYPE html>
<html>
<head>
<Title> Adding header tags </title>
</head>
<body>
<article>
<header>
<h1>adding a h1 header</h1>
<h2>adding a h2 header</h2>
<h3>adding a h3 header</h3>
<h4>adding a h4 header</h4>
<h5>adding a h5 header</h4>
<h6>adding a h6 header</h4>
</header>
</article>
</body>
</html>Some SEO strategies to add headers
According to John Mueller, header tags are “really strong signals” that help Google understand the page content. To rank better in a Google search, you need to create proper header tags.
- Always use a single H1 tag for each web page
- Add the primary keyword in the H1 tag
- The length of an H1 tag needs to be within 70 characters.
- Create a unique H1 tag for each page
- Make sure the h2 and h3 tags are logically ordered in the H1 tag.
How To Optimize The Content?
Content is the main body of a webpage, and it needs to be informative and well-designed for the targeted audience. When it comes to SEO, the quality of content plays a leading role in determining the website’s organic ranking in SERPs (Search Engine Result Pages).
Should you worry about Keywords when optimizing content?
Content optimization is a technique to improve the content’s quality to engage the audience. By optimizing the content of your website, you can ensure that the website will rank well in any search engine result. Let’s see how to optimize the content.
- Ensure that the keyword you are targeting has the right potential traffic.
- Try to include the words that are related to the main keyword or topic, known as Semantically Related Keywords.
- Your web page’s content should be properly structured. For example, your content needs to include bullet points, h1, h2, and h3.
- To break monotony and make the content interesting, you need to add some eye-catching images in the proper place.
- The spacing needs to be done properly.
- Make the content easy and understandable. You can check the readability of your content in the WebFX tool.
- Try to cover every detail that a searcher wants to know. To learn more about the search intent read the blog.
Common on-page SEO strategies for Images
Images are one essential resource of a web page, which makes the website’s product more informative and communicative. However, adding a high-resolution image can increase your website’s visual appearance.
Please keep in mind that image optimization is not part of on-page SEO. we will discuss this in detail in the performance optimization
The key points you should remember when you are adding an image
- Try to add alt text (alternative text) for each image of your web page
- Provide a descriptive name for each image file.
- Avoid adding irrelevant images to your website.
- All images need to be optimized.
What Are The External Links?
External links are links that point the page to another domain. These links are also known as outbound links. The main goal of external linking is to point the reader to the supplementary content. External linking to other websites can increase Your website’s credibility. When it comes to increasing the rankings in any search engine, external links are helpful.
Let’s understand external linking with an example of a RabbitLoader.com blog. There is a blog on “Best Google Fonts” where the link for each web font doesn’t indicate the web page of the same domain as RabbitLoader.com. For example, when you click on Serif Fonts, it indicates the web page of another domain: fonts.google.com. This is known as external links.
The Best Practice For External Linking
Let’s see how to create external links to increase the rankings of your web page in any Search Engine.
- Make the link to an authoritative and high-quality website.
- Ensure that the external links you are using are relevant to the content of your web page.
- When providing an external link, try to use anchor text instead of generic phrases such as “learn more,” “more details,” or “click here.”
- When you add too many external links to your website, you need to monitor it properly. For that, you can use an automation tool like Dofollo. It will also take care of the 404 error.
What Are The Internal Links?
Internal links point to pages on your website. The main goal of an internal link is to help the audience easily navigate the website. Internal links also help Google find the pages on a website. By building proper internal linking, you can improve the website’s rankings in a search engine.
By following the below HTML code you can easily add links to your website.
<head>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">
<title>the HTML code for adding meta description of a web page</title>
<a href="https://www.example-site.com/">add an Internal linking</a>
</head>
</html>Sometimes, finding accurate internal links in a new blog post from other blogs can be daunting, especially when you have too many web pages on your website. The best solution is to use an automation tool like Dofollo. This automation tool will help you by providing suggestions for new internal links. You can also use Dofollo to track your internal and external links.
The Best Practice For Internal Linking
Here we will explore the best practices for creating internal linking to increase the SEO ranking of your website.
- Like external linking, in internal linkings, you need to use keyword-rich anchor text.
- Try to build an internal link to the relevant content that is helpful for the user as well as a search engine.
What Is Technical SEO?
Technical SEO indicates the process of improving a website’s technical health in order to improve the search engine optimization rankings as well as the user experience. Technical SEO is a part of on-page SEO which mainly focuses on the technical optimization which include:
- Improving the website’s performance
- Improve the website’s URL structure
- Mobile responsiveness.
- Implement structured data
How To Optimize Technical SEO
As you can see, technical SEO involves optimizing crawling, page loading time, and indexing to boost Search engine optimization (SEO) rankings, and it requires many technical optimization techniques. Let’s see how to optimize the technical SEO of a website.
Optimize The PageSpeed Performance Of A Website
When it comes to improving a website’s technical health, PageSpeed optimization is one of the most effective processes for increasing SEO rankings and user experience. By improving the loading time and Core Web Vitals metrics performance, you can typically increase the website’s performance.
You can analyze a website’s performance in Google PageSpeed Insights. Here you also can see the core web vitals performance. For more information, read our previous blog on The PageSpeed Insights.
Let’s discuss the techniques to improve the PageSpeed performance of a website.
- Image Optimization
Adding a high-resolution image is a part of on-site SEO but it can harm the website’s PageSpeed performance by increasing the file size. By optimizing the images you can significantly improve the website speed performance.
Converting images into next-gen formats is one of the most effective image optimization processes. The popular two next-gen formats are WebP and AVIF. Converting images into this format will losslessly compress the image file size and increase the website’s loading speed.
For bulk image optimization, you can use any optimization tool like RabbitLoader. It will reduce the image file size without compromising the quality.
- Lazy Loading Implementation
Lazy loading is inevitable, especially when your website has tens of thousands of images. However, by deferring non-critical images, you can significantly improve your website’s loading time by implementing lazy loading.
Implementing lazy loading can be possible manually but when you have RabbitLoader, why do you put any extra effort into this? Lazy loading will do this for you.
- Minification and Compression of Resource File
When it comes to Page speed optimization, minification and compression are more effective techniques. By applying these two optimization processes, you can typically reduce the file size, improving the PageSpeed performance.
When you try to minify and compress the file manually, it requires a lot of time. Even if the website size is large, this process can be daunting. In such case, you need RabbitLoader which can reduce the resource file size within a few minutes.
- CSS Optimization
Though CSS is a core resource for your website, unoptimized CSS can harm the website’s PageSpeed performance. By optimizing CSS files you can significantly improve the loading performance of the website.
There are two ways to optimize your CSS file, such as generating a separate file for critical CSS and removing the unused CSS style from the CSS stylesheets. As mentioned in the name, this optimization process demands extensive CSS knowledge. However, by installing RabbitLoader, you can optimize CSS files without a little bit of coding knowledge.
- JavaScript Optimization
Generally, JavaScript files are not required for initial loading. Large JavaScript files block the main thread, causing a high total blocking time. That is why this JavasCript file is considered a render-blocking resource.
By optimizing the JavaScript file you can typically reduce the website’s Total Blocking Time (TBT), improving the page rendering time. When you already installed RabbitLoader for other optimization purposes, you don’t need to take any headaches for this.
- Font Optimization
Many website owners use web fonts to improve their website’s visual appearance, which may delay the page’s rendering time. Font optimization by adding a link preload attribute in the HTML header also can help you to improve the PageSpeed performance of a website.
The best practice is to use web-safe fonts. Web-safe fonts are already pre-installed in modern browsers, so during page rendering, the browser doesn’t need to load the fonts again, improving the loading time of your web page.
Improve the URL structure
By optimizing the URL structure, you can make it easier for a search engine or bot to index and crawl your website to provide the content to the user. Though optimizing URL structure is essential for better SEO ranking, this is not a difficult process.
Here, we will discuss the best practices for optimizing a website’s URL structure and improving its search engine rankings.
- Include the main keyword in the URL. To find a high-volume keyword, you can use a keyword research tool like Semrush.
- Google always suggests using hyphens (-) between two words instead of using underscore (_).
- To be an SEO-friendly URL, it needs to be simple and short.
- Always use lowercase in the URL.
- If you are running a WordPress website, by default the permalink structure is not SEO-friendly. To make it SEO-friendly, you need to change the settings. After logging into the WordPress dashboard, go to Settings and click on Permalinks.
Here, you can customize your permalink and make it SEO-friendly.
You also can use an SEO tool such as Permalink Manager Lite or Yoast SEO.
Increase mobile responsiveness
This is the basic technical SEO tip. After the update of the Google ranking algorithm in 2015, it started using mobile-first indexing, which indicates Google analyzes the website’s performance on mobile devices to rank and index the content.
Using a responsive theme can make your website mobile-friendly. It will also look good on a small screen. If you are running a WordPress website, you can switch to a modern theme because most modern WordPress themes have now become responsive themes.
Let’s list 5 WordPress responsive themes that you also can use in order to make your website mobile-friendly.
Divi
Hello Elementor
Astra
Seedprob
Avada
To make your website more mobile-friendly, you need to optimize its page loading performance, which we already discussed above. Also, you need to use a responsive or adaptive image on your website that can adjust its size according to the screen.
Here again, RabbitLoader comes into play. When you install RabbitLoader, it will automatically resize all images according to screen size and make the website more mobile-friendly. You can check your website’s responsiveness in the BrowserStack.
Implement Structured Data
Structure data, also known as a schema, can help a search bot like Google to understand your website’s content. When you implement structured data, Google can use it as snippets.
Let’s understand this with an example. Assume you are running an e-commerce website. By implementing a schema, you can make Google better understand “what the e-commerce site is about”, “what is the product”, and everything about the website. So that, a search bot can easily index your website’s content and rank it. It can boost the ranking of your e-commerce site in a search engine.
The best practice for auditing the schema markup is to use the schema markup validator. This free tool from schema.org ensures that the website’s schema markup is correct and easily understandable to a search engine.
The Importance Of On-Page SEO And Technical SEO
As discussed, on-page SEO and technical SEO both help increase your ranking in search engines such as Google and increase page views by increasing the organic traffic of the web page. Apart from this, they also have some other benefits.
Here we will discuss the importance of on-page SEO and technical SEO individually.
Why Is On-Page SEO Important?
If you are involved in content development or on-site SEO, you often use the tools Yoast and RankMath. These tools help optimize content through their built-in suggestions for creating engaging titles, meta descriptions, headers, and more.
While Google constantly changes the ranking algorithm to better understand the user’s requirements, your website’s content should also be updated for better rankings. If your website ranks well in Google search, your organic traffic would automatically be increased.
According to research, search traffic brings almost 40% of the revenue. Thus, by optimizing the content you can significantly increase the profit of your business. This content optimization not only helps your website rank well in any search engine but also engages your users.
On-page SEO improves the user experience by optimizing the website’s content and structuring the data by header tag. It increases the readability of the web page’s content. Also by providing the proper title tag, meta description, and keyword, it attract the right audience.
Why Technical SEO Is Important?
Technical SEO mainly focuses on the technical aspects. Ensuring that the website loads fast and is easy to navigate, enhancing the user experience and making a website more mobile-friendly.
Let’s understand the importance of technical SEO with an example. Assume you create search-engine-friendly content. And also you rank well in Google. However, you add an unoptimized image to that web page which negatively impacts the page loading time.
According to statistical research, if the page loading time increases from 1 second to 3 seconds, the probability of bounce rate would be increased by 32%. And this would affect your SEO rankings.
Now, you can understand that achieving a good ranking in a search engine is next to impossible without technical SEO.
As a website owner, your first goal must be to achieve a desirable conversion rate and profit from your business. These two optimization processes reduce the bounce rate and improve the conversion rate.
On-Page SEO VS Technical SEO: The Difference Between Them
While on page SEO and technical SEO both increase your web page’s view by increasing organic traffic, there are some differences between their functionality. Here, we will explore the difference between these two SEO optimization processes.
| On page SEO | Technical SEO |
| On-page SEO mainly focuses on the website’s content optimization. | On the other hand, technical SEO improves the website’s technical health. |
| On-page SEO does not need any technical aspects. | Technical SEO basically involves the technical aspects. |
| On-page SEO is a common website optimization process that almost all website owners apply to their websites in order to achieve good rankings. | Most webmasters overlook technical SEO, as it requires a lot of technical effort. |
| On-page SEO is non-scalable. When you are adding a new blog to your website, you need to optimize the content for ranking well. | On the other hand, technical SEO is scalable. Once you fix it, you don’t need to think of it. For example, if you optimize the PageSpeed performance of your website, you don’t need to optimize it again. |
On-Page SEO VS Technical SEO: Which Is More Important
When it comes to a comparison between on-page SEO and technical SEO, both are equally essential in order to achieve higher rankings in a search engine. Some SEO experts argue that technical content is the backbone of the website. This prepares your website to achieve good search engine rankings.
All SEO work can be wasted if you overlook technical SEO due to its difficulties. Assume you have a well-designed website and have also put a lot of on-page and off-page SEO effort into it. However, you overlook its PageSpeed performance. Thus, it can be one of the reasons for your users’ frustration. Before checking its valuable content, they will likely leave your website, which can harm the search rankings as well.
However, without on-page/ content SEO, it’s challenging to rank well in any search engine. Providing high-quality content, meta tags, and headers can engage your users as well as accounts a significant weight in rankings.
Therefore, both SEO strategies are important for website optimization. Where technical SEO strategy is considered the pillar of the website, on-page SEO is the interior design of that website. So, without technical design, your website may collapse, whereas overlooking on-page SEO can result in a poor ranking in search engines.
Conclusion
In conclusion, both technical SEO and on-page SEO are winners in the battle of website structure and technical health. While on-page SEO concentrates on your website’s high-quality content, technical SEO focuses on its technical health.
Let’s quickly recap on this two SEO strategies:
Technical SEO: This SEO strategy involves the website’s PageSpeed optimization, URL structure improvement, mobile responsiveness improvement, and implementation of structure data and other technical aspects like creating xml sitemap, improving site architecture and implementing SSL.
Though, PageSpeed is an important ranking factor, improving PageSpeed performance can be difficult for you when you have expertise in coding. However, RabbitLoader makes this easier.
Like other technical aspects, by installing only one plugin, RabbitLoader, you can significantly improve your site speed performance by optimizing individual web pages, which leads to improving your website’s ranking in search engine results.
On-page SEO: This on-page SEO involves content optimization, which includes providing high-quality content, a meta tag, headers, and images, creating internal and external linking, keyword research and others.
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